Rodan + Fields
Strategy
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Design
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Digital
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Turning R+F’s new brand world into a summer platform.
R+F had just relaunched around ambitious women and the standards they hold for themselves. Summer became the first test of how that new brand world could stretch into a distinct cultural moment without losing its core. Skin, Out of Office turned a familiar phrase into a flexible campaign platform built on a simple promise: even when you’re off, your skincare keeps working. It gave R+F a summer chapter that felt culturally relevant, product-grounded, and connected to the larger brand story.
Cross-Channel Roadmap
Site, Email, Social, Paid, Influencer
Campaign Development
Strategy, Concept + Shoot
Campaign Storytelling
8 weeks
What We Did
We grounded the idea in the real ways summer affects skin, then developed Skin, Out of Office into an eight-week storytelling platform. We led the strategy, concept, visual direction, and campaign shoot, and created the cross-channel roadmap that gave R+F teams and partners a clear system for extending the idea across site, email, social, paid, and influencer.
TAGLINES
Skin, Out of Office
Results Don’t Clock Out.
Skin, On Holiday.
Derm, On Duty.
Derm, On Duty.
SECOND NATURE
Studio
