Rodan + Fields
Strategy
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Design
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Digital
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Turning R+F’s new brand world into a summer platform.
Summer became the first test of how R+F’s new brand world could stretch into a cultural moment without losing its core. Skin, Out of Office turned a familiar phrase into a flexible platform built on a simple promise: even when you’re off, your skincare keeps working. It created a summer chapter that felt culturally relevant and connected to the larger brand story.
Cross-Channel Roadmap
5 Channels
Campaign Development
Strategy, Concept + Shoot
Campaign Runway
8 weeks
Our Role
We grounded the idea in the real ways summer affects skin, then developed Skin, Out of Office into an eight-week storytelling platform. We led the strategy, concept, visual direction, and campaign shoot, and created the cross-channel roadmap that gave R+F teams and partners a clear system for extending the idea across site, email, social, paid, and influencer.
TAGLINES
Skin, Out of Office
Results Don’t Clock Out.
Skin, On Holiday.
Derm, On Duty.
Derm, On Duty.
SECOND NATURE
Studio
