R+F Brand Relaunch
Branding
/
Strategy
/
Design
/
Scroll Down
Taking R+F from direct selling to a modern consumer brand.
R+F was leaving the direct-selling model that had defined the business and entering DTC and retail for the first time. The shift required more than a visual refresh. It needed a new position, identity, and brand system that could retain the trust of loyal customers while earning relevance with a new audience. We turned that business pivot into a brand built for where R+F was going next.
Business Transformation
Direct Selling to DTC + Retail
Brand Relaunch
Positioning Through Production
Brand System
Identity, Guidelines + Asset Library
What We Did
We translated R+F’s business transformation into a complete brand relaunch, redefining the positioning, messaging, identity, and visual system for a DTC and retail audience. We created the guidelines and asset library that teams and partners would use across channels, then led a full brand photoshoot to bring the new world to life. The result balanced continuity for loyal customers with a more contemporary expression built to attract new ones.
SECOND NATURE
Studio
