Cob

Brought on to lead Cob’s evolution ahead of co-founder Novak Djokovic’s reveal, Second Nature Studio redefined the brand from a corn-free popcorn to a sorghum-based food company founded by a mom + the world’s top athlete. We rebuilt the brand from the ground up, refining its strategy, tone, and creative to meet the standards of an A+ athlete. Our work spans packaging, website, email, campaigns, organic + paid social, events, PR boxes, and merch—shaping a brand that’s witty, craveable, and full of character.