Cob × Novak
Strategy
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Design
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Social
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Experiences
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Making Novak Djokovic’s arrival a defining chapter for Cob.
Cob had built an early following as a playful corn-free alternative to popcorn. But with an expanding product portfolio and a global platform ahead, the brand needed to stand for something bigger. We saw the opportunity to put sorghum at the center, giving Cob a more ownable story and a foundation for its next stage of growth.
Revenue Growth
8x
Audience Growth
4,000%
New Audience Reach
90%
Our Role
We made sorghum the center of Cob’s story and built the brand around it across strategy, messaging, identity, packaging, web, social, and content. We carried that system through Novak’s full rollout, from creative direction and production of the campaign shoot to the co-founder announcement, website overhaul, social launch, event, VIP gifting, and merchandise. His role felt credible because it was grounded in a shared commitment to better ingredients and greater intention around what we put into our bodies.
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SECOND NATURE
Studio
