Cob Tortilla Chips
Strategy
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Social
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Design
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Experiences
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Launching a sorghum tortilla chip into a category ruled by corn.
Cob was entering a fiercely competitive snack category with an unfamiliar ingredient. We saw a direct parallel with Novak Djokovic, who entered a sport dominated by established champions and fought his way to world No. 1. 'The Chip That Changes The Game' turned their shared challenger story into a launch platform positioning Cob as a serious contender, not an alternative.
Views
5.8M+
Launch Ecosystem
8 Channels
Asset Library
400+
What We Did
We translated the platform into a complete launch system, defining the messaging, visual direction, and storytelling across packaging, product and founder shoots, website, email, organic social, merchandise, and events. Every touchpoint carried the same confident, competitive energy, creating one connected introduction from shelf to screen to experience.
SECOND NATURE
Studio
